It can be difficult as a small business owner to figure out how best to spend what limited resources you have. If you are far enough along in your business development to have gotten to the point where you are in need of online marketing, it is a good time to stop and think about what you can do yourself, and what might need a professional web development agency’s help. Hiring a professional firm, such as Envolve Agency, can take much of the stress of online marketing off of your plate as a business owner, but it also depends on how much you can afford at this point in your development.
If you are having trouble figuring out which route to take, consider the following pros and cons before proceeding.
Doing your own online marketing.
- Pros: Obviously, it does not cost you much, if any, money to do your own online marketing. Creating social media profiles is free, and if you pay a small fee you can typically take a graphic design class to learn how to design your own website. Then add in the minimal cost, typically around $8 per month, to host your own URL and you have a pretty affordable strategy.
- Cons: This can take a considerable amount of time, and depending on your business itself, may or may not be feasible. In many instances, especially towards the beginning, it can become its own full time job for a little while as you struggle to get your website up and running and all of your social media profiles active and out there in the world. If it takes too many hours, it might actually end up costing you valuable time you should have spent working on providing a service or product.
Hiring an online marketing professional:
- Pros: This can be their full time job, and not yours. Knowing that their sole focus is to devote their time and energy towards your web design development, improving your social media profile and generating more followers and connections, and increasing traffic to your website can bring a peace of mind that would not exist if you were trying to do this on your own. They are also likely to have better results than you would if you were just one person doing it in your spare time. Since it is their job, you know they have the ability to devote all of their working time to it. If they are doing their job as well as they are supposed to, then the return on investment should be much higher than what you spent to hire the firm.
- Cons: You might have to go through several iterations of things before they develop the right website or profile for you. Online marketing and web development firms cost money that you could potentially be investing in other aspects of your business. Results and returns on investment might take a while before they are really seen in your sales and profits, thus leaving you in a hole for longer than you might think.