In order to run a successful online marketing campaign you have to have a clear vision of what your company is, where you want to go and how you can get there. Without this road map of success at your side at all times you can become too invested in a method of marketing that isn’t giving you a return on your investment. For example, often times the owner of a business will become convinced that the key to their marketing success lies in one particular method such as TV promotions or radio spots. He or she becomes so convinced that this current trend will work for their company that they continue to pour money into it even though another form of marketing might do the job better. Sometimes a fresh perspective is needed so a company can remain diverse and multi-faceted.
For any company in the Salt Lake area in need of online marketing I would suggest contacting the Envolve Agency. They are an online marketing firm that coins themselves a “social agency” because so much of marketing these days revolves around exposure over the various social media platforms. They are known to take an accurate “temperature” of the local market and craft a plan of action tailored to your specific company. No need spending your money on a billboard campaign that is situated in a predominantly older neighborhood if your core audience is young and living in another part of town. Even if you are able to accurately pinpoint which radio station your demographic listens to or which TV channel they prefer, there is no way to know if your advertisement is being seen or heard at that specific time. Now consider the way a social media strategy might work and compare the two:
With an effective strategy to advertise or market via social media sites like Facebook and Google+ you can compile existing data to know exactly when and where to advertise. Perhaps there are certain websites your would-be customers visit often and a simple banner ad will drive them towards your awaiting website. If that isn’t the case you may find that certain YouTube channels are popular among your demographic and you can commission The Envolve Agency to produce and edit a video to play before that goes on. This would be a sure fire way to know that you are spending your marketing dollars wisely. Videos are considered a “high trust” form of media because you can express the views and goals of your company in moving pictures, words and music. Customers usually identify strongly with video advertisements.
For companies in or around the area of Salt Lake needing web development I would strongly recommend using The Envolve Agency. Speak with them candidly about the goals and aspirations and they will work with you to make something uniquely yours. This is a marketing firm that is based off of helping you reach your goals and convey the passion you have for your business to your customers.